Bigger Picture - What and Why

1. Build a Unique Product -

   • League Play in Tri-State Area - Consists of friendly, rated, and prize-money leagues across different levels across clubs. Currently not in place, but if we don’t act fast, it will be. As the amount of clubs grows, the need for this will increase.

2. Attract Consumers

   • Curate Events/Programming - WP, you are a professional at this. We can rent a club (or use mine hopefully) for a kick-off tournament, do weekly meet-ups/practices, have weekly results e-mails with takeaways, memes, and other various media surrounding the league.

   • Offer Prizes - Cool things. Massage guns, padel rackets, padel bags, shoes, tickets to padel events, flights to places. Prize money league is a big one. Not at the higher levels though. Want to get some serious interest? Get a bunch of 3.5 guys to throw $500 each into a league. They will fall in love with it. Users forever.

   • Network - Use our connections to market it. I believe we can easily leverage all of the people we know who play to tell all of their friends who play to use the league website.

   • Implement a Rating System - This one keeps the users for the long term. Easy solution to partner with John W and the Volley rating system here.

3. Monetization

   • Consumer monetization - Can be driven by a yearly membership fee, one-time fees for league play, and a percentage fee from prize-money leagues.

   • Padel Club monetization - Something that can be done down the road as the league grows. We will be able to arbitrate court prices/charges for promising to book out a certain amount of court time for the season. If it grows big enough, we can establish contracts for club use. Redpadel charges 1-2k a month.